Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
How This Australian Mum Left A $250K Corporate Career & Replaced It Working From Home
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✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Sophie started a business coaching company helping women escape corporate. April 2021 - didn't make a single dollar, had $20K in ad spend going out. Three months later - first $100K month. Now runs the Wealthy Mastermind (7 years running) with team across America, Philippines, Thailand, Australia. On today's episode we discussed: • Identity shift first, action second - why people invest in mentors but don't take action (cornerstone of her new book) • Be-Do-Have framework - most people want to "have it" first, then they'll "do" - backwards • The quiet decision that changes everything - not loud, deeply rooted in who you become • 100% responsibility - "everything starts with me, so it's my fault, let's move on" • Why Disney damaged women - waiting to be rescued instead of rescuing themselves • How to monetize your skills without quitting your job - start building while still employed If you're in corporate feeling suffocated and want to build something of your own - this shows the exact identity shift required. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Sophie on: https://www.instagram.com/sophie.musumeci/
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