Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
The Gym Growth Expert Duo: The 3-Step System That Fixes Any Failing Gym
✅ Ready to learn the truth about money and freedom?
👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page
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In this episode, we chat with Jayme and Mitch, the founders behind one of the most effective coaching and leadership systems in the fitness industry.
They’ve spent almost a decade owning and operating their own studios, rebuilding teams from the ground up, and helping over 100+ gyms fix the exact problems that keep owners stuck, stressed and overwhelmed.
This conversation goes straight into the truth most fitness business owners avoid:
Your team decides your growth.
Not your marketing.
Not your logo.
Not your equipment.
Your standards.
Your leadership.
Your culture.
Jayme and Mitch break down why so many gyms struggle to create consistency, why coaches stop improving after a few months, and the silent habits that destroy member experience without owners even noticing.
They unpack the real reason most gyms can’t scale past “survival mode”, the missing frameworks that every coaching team needs, and the uncomfortable mindset shifts required to build a business that lasts.
Inside this episode:
• Why your people are the reason your gym isn’t scaling • The operating system behind a high-performing coaching team
• How to build standards your staff actually follow • Why most owners accidentally create chaos for their team
• The hidden behaviours that are killing your member retention • How to lead coaches who care, improve, and take ownership
• The one shift that transforms how clients experience your gym
If you run a fitness business — or you want one that doesn’t drain your energy every day — this episode is going to hit hard. It’s real, it’s honest, and it reveals the truth about leading a team that can actually carry your vision forward.
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Follow Jayme on: https://www.instagram.com/jayme.d.richardson/
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