Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
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✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page
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In this episode with Paul Alex - a former detective turned 8-figure entrepreneur - we pull back the curtain on what it actually takes to escape the 9-5 trap and build real wealth online. Paul breaks down his journey from working 100-hour weeks as a cop in California's most dangerous city to generating $52 million across three businesses in less than five years. This isn't your typical rags-to-riches story. It's a raw conversation about depression, addiction to validation, and the brutal realization that your family's well-meaning advice might be the very thing holding you back. We dive into the power of buying back your time through passive income, why 99.9% of people aren't willing to die to become millionaires, and the exact skills you need to master to dominate in digital marketing. Paul reveals how he went from making his first dollar after six months to building a $28M company, why self-education is the only real cheat code, and what it means to truly burn the boats. If you're stuck comparing yourself to others, drowning in the gap instead of celebrating the gain, or waiting for someone to believe in you before you take action, this episode will shake you awake. It's time to stop being a dreamer and become an action taker. ————————————
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Follow Paul on: https://www.instagram.com/paulalex/
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