Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
This is Why Your Sales Teams Are WASTING Expensive Leads
Your sales team is failing you, and it's costing you millions in lost revenue.
Most coaching business owners stuck at $1M think they need better closers, more leads, or fancier funnels.
But after building sales teams that generated nearly $30 million in high-ticket sales - I discovered the real problem:
You're hiring entitled "closers" who can't even close a door, let alone a $5,000+ deal.
In this episode, you'll discover:
✅ Why most “closers” are killing your sales pipeline
✅ How to recruit **full sales cycle professionals** that actually perform
✅ The 3 levels of sales team structure (T3 SDRs, T2 full cycle reps, T1 closers)
✅ How to build bulletproof sales systems that onboard fast and scale
✅ Real-world sales leadership tips to build culture and crush KPIs
This episode is IDEAL for coaches, consultants, and info-product entrepreneurs ready to build scalable teams and predictable revenue machines in 2025 and beyond.
Key Points
00:02:10 Recruiting Full-Cycle Professionals
00:05:50 Two-Call Close Strategy
00:09:00 Building Training Systems
00:11:30 Managing Sales Teams
00:16:40 Imperceptible Drift Concept
00:18:40 Leadership vs Management
00:22:40 Three-Tier Team Structure
00:25:10 Forging Greatness Through Fire
Ready to break through your revenue ceiling? Listen now to discover the sales leadership framework that scales predictably without burning you to the ground.
-
Get weekly tips and insights on scaling your business:
https://relentlessentrepreneur.com.au/email-optin
-
Follow Shane on social media:
Facebook https://www.facebook.com/shanedacostaofficial
Instagram https://www.instagram.com/shanedacosta_official