Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
I Made $28,000,000 In 5 Years - Here’s My Top 5 Lessons
What if the biggest threats to your business aren't your competitors, but the dangerous blind spots you've created? After building Miyagi to $28 million in revenue, these five lessons revealed where most entrepreneurs self-sabotage.
These hard-earned insights include why building a distinct brand is essential for premium positioning, how systems outperform even the most talented individuals, and why "productive paranoia" prepares you for market shifts before they happen.
You'll also discover why knowing your numbers intimately will transform your business, how implementing the Profit First methodolog transformed revenue in just six months, and the counterintuitive "go big, stay small" approach that's fueling our expansion into the US market - with a target of $100 million in the next three years.
Whether you're just starting out or already running an established business, these battle-tested principles could save you years of frustration and costly mistakes.
These are the exact strategies that helped our business thrive when competitors were shutting down.
Key moments:
00:01:52 Premium Brand Positioning
00:04:13 Omnipresent Marketing
00:06:53 Why Systems Outlast Talent
00:09:32 Creating Living SOPs
00:11:40 Strategic Paranoia Wins
00:16:03 Master Your Metrics
00:19:46 Profit First
00:23:47 Big Vision, Lean Operations
00:27:59 Play the Infinite Game
Listen now to transform how you approach your business growth and develop the resilience needed to play the "infinite game" of entrepreneurship.
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Facebook https://www.facebook.com/shanedacostaofficial
Instagram https://www.instagram.com/shanedacosta_official