Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
2025's Most Powerful BUSINESS BOOKS: $28M Entrepreneur Reveals His TOP 3
Want to build a business that thrives without you?
There are 3 books that’ve transformed Shane Da Costa's approach to entrepreneurship - and helped him sell over $28 million online (and counting!).
In this episode of The Relentless Entrepreneur, Shane reveals the exact mental frameworks he used to scale his business, drawing on key principles from:
✅10X Is Easier Than 2X by Benjamin Hardy - Learn how to identify your unique abilities, let go of the "good" to reach the "great," and build systems for exponential growth.
✅Good to Great by Jim Collins - Discover the power of Level 5 leadership, the Hedgehog Concept, and the Flywheel Effect in building a truly exceptional business.
✅Built to Sell by John Warrillow - Learn how to productise your service, narrow your focus, and create a business that can thrive (and be sold) without you.
Whether you're launching your first venture or scaling an established business, this episode delivers the fundamental insights that separate successful entrepreneurs from those stuck in perpetual struggle.
Don't miss these battle-tested principles from someone who's actually done it.
Key moments:
00:01:00 Sales milestones
00:02:00 Reading importance
00:03:00 10X Is Easier
00:06:00 Upgrading your environment
00:08:00 Level 5 leadership
00:09:00 Hedgehog Concept
00:10:30 Flywheel Effect
00:11:00 Built to Sell
00:13:00 Repeatable sales systems
00:14:00 Specialists over generalists
00:17:00 Embodying philosophy
Tune in now and discover how these three books can change the trajectory of your business.
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Get weekly tips and insights on scaling your business:
https://relentlessentrepreneur.com.au/email-optin
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Follow Shane on social media:
Facebook https://www.facebook.com/shanedacostaofficial
Instagram https://www.instagram.com/shanedacosta_official