Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
How I Completed HYROX With Multiple Injuries (And What It Taught Me About Business)
In this episode of The Relentless Entrepreneur, Shane reveals how two devastating injuries (before and during) a major competition taught him everything about building unshakeable business resilience.
Tune in to discover:
✅ The "Hard Thing Principle" - why choosing difficulty creates unstoppable momentum
✅ How his colleagues rebuilt a multi-million dollar business in 8 weeks using these exact mindset shifts
✅ The 5-step framework for turning setbacks into breakthrough moments
✅ Why most entrepreneurs "suffer more in imagination than reality" (and how to fix it)
✅ The counterintuitive truth about preparation vs expectations in business
Whether you're facing a business crisis, scaling challenges, or personal setbacks, this episode reveals the exact mental framework that separates those who quit from those who breakthrough.
00:02:10 Bodybuilding championship
00:05:30 Health & business performance
00:07:00 Financial commitment
00:11:40 First injury: major setback
00:13:40 Second injury: nearly ruined
00:18:50 Both legs completely failed
00:24:00 Control thoughts, change outcome
00:27:20 Discomfort creates real growth
00:28:30 Targets make success visible
00:29:20 Small actions for momentum
00:30:40 Measure progress
00:32:10 Expect obstacles, stay calm
Ready to develop true entrepreneurial grit? Hit play now.
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Get weekly tips and insights on scaling your business:
https://relentlessentrepreneur.com.au/email-optin
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Follow Shane on social media:
Facebook https://www.facebook.com/shanedacostaofficial
Instagram https://www.instagram.com/shanedacosta_official