Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
Tony Robbins Gave Me These 2 Questions (They Exposed Everything Wrong)
Two deceptively simple questions from Tony Robbins can expose hidden growth killers in your business.
In this episode of The Relentless Entrepreneur, Shane Da Costa reveals how these questions sparked an uncomfortable - but necessary - reality check as his company prepares for international expansion.
Shane breaks down the exact framework he used to identify five critical gaps preventing most businesses from scaling.
You’ll also discover:
✅The exact brand transformation process to shift from "millions to billions" thinking
✅How to convert high-touch services into scalable products
✅A strategy for replacing expensive sales calls with AI-powered automation
✅The membership model that's revolutionising MRR
✅And more
If you're tired of hitting invisible growth ceilings in your business, the two questions in this episode could deliver your biggest breakthrough yet.
Key moments:
00:03:10 What would a buyer change?
00:04:20 Brand and values
00:06:30 Productized services
00:08:00 Sales systems built for scale
00:09:20 Establishing monthly recurring revenue (MRR)
00:10:40 Proprietary technology and IP
00:15:00 Building a billion dollar brand
00:17:30 Delivering client results
00:25:00 How to apply
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Facebook https://www.facebook.com/shanedacostaofficial
Instagram https://www.instagram.com/shanedacosta_official